A character study in performed patriotism. Inspired by a model's western fit, this shoot was concept, styled and directed from the ground up — building the quintessential American archetype the whole world recognises.

Flag as costume. Toy gun, orange tip still on. Serious from a distance. Embarrassing up close. Sincere seriousness that leaves people scratching their heads asking "are these people for real?" And yes. They are.

Delivered toZZ Top's Sharp Dressed Man.

Created by

MARIA INCORP